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A Cocktail of Traditions

Gone are the days when being traditional was boring. Dressing-up in yards of complex weave and weft from Benaras or the fine needlework of the Kantha from Calcutta, both along the banks of the Ganges, is now uber-cool, sophisticated and chic. The Indian handcrafted Saree is now a huge style-statement.

The Internet has empowered women to shop online and dress for corporate success, evening cocktails or festivals and casual daily wear in the beauty and feminine elegance of the saree. Feminism and Traditionalism are here to stay. The gorgeous garment worn by hundreds of million women every day is testimony to that. Benarasi, Balucheri, Maheshwari, Paithanis, Chanderis, Chiffons, Kashmiri, Zardozi, Bhandani, Leheriya, Kanjeevaram, Silks and Zari is all gorgeously beautiful and available online.

Women out there everywhere… Drape yourselves in the rich fabric of Indian heritage. Revel in the folds of tradition.

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