Authentic. Handcrafted. Artisanal. Natural.

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Kashmiri Samavaar Collection

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Aparna Challu

Entrepreneur; Champion for Rural Inclusivity, Equal Opportunity, Affirmative action and influencer for Sustainable life-style choices.

Leveraging technology, enabled by the internet and mobility solutions to engage communities and teams.

Founder PrimaSource, the IT Marketplace and Respect Origins, CraftsBazaar- the Arts and Crafts Marketplace for Direct Sourcing and Selling.

Passionate believer in the untapped potential of Rural masses and fringe-communities.

Grateful traveller in awe of the generosity and kindness of strangers in foreign lands.

Yet another Grateful Passer-by.

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